{
  "updated": "2026-10-15",
  "fx": {
    "usd_cop": 3197.65,
    "date": "2026-10-15",
    "source": "https://www.colombia.com/actualidad/economia/precio-del-dolar-hoy-en-colombia-jueves-15-de-octubre-de-2026-607152"
  },
  "meta": {
    "market": "Colombia (+57)",
    "currency": "COP",
    "effective": "2026-10-01",
    "date_checked": "2026-10-15",
    "rates": {
      "marketing": 46.0227,
      "utility": 2.9455,
      "authentication": 2.9455,
      "service": 2.9455
    },
    "usd_rates": {
      "marketing": 0.0125,
      "utility": 0.0008,
      "authentication": 0.0008,
      "service": 0.0008
    },
    "free_service_per_number": 1000,
    "official_source": "https://business.whatsapp.com/products/platform-pricing",
    "official_verified": false,
    "verification_note": "La tabla oficial de Meta se carga con JavaScript y developers.facebook.com bloqueó la lectura (403/400). Cifras corroboradas por 4 fuentes secundarias que citan la hoja oficial de Meta en COP.",
    "secondary_sources": [
      "https://contactship.ai/blog/precios-whatsapp-business-api-colombia-pesos-2026",
      "https://easycoexistence.com/docs/whatsapp-coexistence-colombia",
      "https://carlosbetancur.co/blog/whatsapp-cobra-servicio-octubre-2026-costos/",
      "https://ventivaia.com/whatsapp-business-vs-api-colombia/"
    ]
  },
  "providers": [
    {
      "id": "mosend",
      "name": "Mosend",
      "type": "Plataforma (autoservicio)",
      "origin": "Colombia",
      "official_api": true,
      "source_url": "https://mosend.co/",
      "date_checked": "2026-10-15",
      "verified": true,
      "notes": "Tech Provider de Meta. Cargos de Meta y consumo de IA se cobran aparte.",
      "plans": [
        {
          "name": "Prueba gratuita",
          "price": 0,
          "currency": "COP",
          "billing": "30 días",
          "includes": "3 asesores, 1 número, 100 conversaciones/mes, 50 contactos",
          "meta_fees_included": false
        },
        {
          "name": "Pro",
          "price": 65000,
          "currency": "COP",
          "billing": "mensual (también USD 20/mes)",
          "includes": "5 asesores (extra USD 3 c/u), hasta 3 números, 5.000 conversaciones/mes, 10.000 contactos",
          "meta_fees_included": false
        },
        {
          "name": "Business",
          "price": 130000,
          "currency": "COP",
          "billing": "mensual (también USD 40/mes)",
          "includes": "10 asesores, hasta 10 números, conversaciones ilimitadas, 50.000 contactos",
          "meta_fees_included": false
        }
      ]
    },
    {
      "id": "botiffy",
      "name": "Botiffy",
      "type": "Servicio gestionado (llave en mano)",
      "origin": "Colombia (Bogotá)",
      "official_api": true,
      "source_url": "https://botiffy.com/precios.html",
      "date_checked": "2026-10-15",
      "verified": true,
      "notes": "Tarifas de Meta aparte.",
      "plans": [
        {
          "name": "Starter",
          "price": 399000,
          "currency": "COP",
          "billing": "mensual + setup único $599.000",
          "includes": "API WhatsApp, 200 conversaciones/mes ($1.200 por extra), 3 sub-agentes, IA generativa",
          "meta_fees_included": false
        },
        {
          "name": "Business",
          "price": 690000,
          "currency": "COP",
          "billing": "mensual + setup $1.200.000",
          "includes": "500 conversaciones/mes ($1.000 extra), 6 sub-agentes, IA agéntica, CRM (HubSpot, Pipedrive)",
          "meta_fees_included": false
        },
        {
          "name": "Pro",
          "price": 1090000,
          "currency": "COP",
          "billing": "mensual + setup $1.800.000",
          "includes": "900 conversaciones/mes ($900 extra), 8 sub-agentes, IA con RAG",
          "meta_fees_included": false
        },
        {
          "name": "Elite",
          "price": 1590000,
          "currency": "COP",
          "billing": "mensual + setup desde $2.500.000",
          "includes": "1.500 conversaciones/mes ($800 extra), 12 sub-agentes, RAG avanzado, integraciones ERP",
          "meta_fees_included": false
        }
      ]
    },
    {
      "id": "digitalicon",
      "name": "Digital ICON",
      "type": "Servicio gestionado",
      "origin": "Colombia (Jamundí)",
      "official_api": true,
      "source_url": "https://digitalicon.com.co/blog/precio-agente-ia-whatsapp-colombia/",
      "date_checked": "2026-10-15",
      "verified": true,
      "notes": "Precios 'desde' publicados en su blog; no aclaran si incluyen tarifas de Meta. El plan Esencial no usa la API oficial.",
      "plans": [
        {
          "name": "Chatbot Esencial",
          "price": 150000,
          "currency": "COP",
          "billing": "desde, mensual",
          "includes": "Sin API oficial de Meta, +1 canal, bandeja ChatWoot, agente de IA",
          "meta_fees_included": false
        },
        {
          "name": "Chatbot Avanzado",
          "price": 250000,
          "currency": "COP",
          "billing": "desde, mensual",
          "includes": "API oficial, +1 canal, base de conocimiento propia",
          "meta_fees_included": false
        },
        {
          "name": "Agente Comercial IA",
          "price": 450000,
          "currency": "COP",
          "billing": "desde, mensual",
          "includes": "Calificación de prospectos, 2 agentes IA, CRM básico",
          "meta_fees_included": false
        },
        {
          "name": "Agente Ecommerce IA",
          "price": null,
          "currency": "COP",
          "billing": "cotización",
          "includes": "WooCommerce/Shopify, pedidos",
          "meta_fees_included": false
        }
      ]
    },
    {
      "id": "ventiva",
      "name": "Ventiva.ia",
      "type": "Servicio gestionado",
      "origin": "Colombia (Cali)",
      "official_api": true,
      "source_url": "https://ventivaia.com/whatsapp-business-vs-api-colombia/",
      "date_checked": "2026-10-15",
      "verified": true,
      "notes": "Precio 'desde' mencionado en un artículo de su blog; no hay página de precios con detalle.",
      "plans": [
        {
          "name": "Agente de IA gestionado",
          "price": 390000,
          "currency": "COP",
          "billing": "desde, mensual + instalación (sin precio publicado)",
          "includes": "Construyen, conectan por API y mantienen el agente",
          "meta_fees_included": false
        }
      ]
    },
    {
      "id": "manychat",
      "name": "ManyChat",
      "type": "Plataforma (autoservicio)",
      "origin": "EE. UU.",
      "official_api": true,
      "source_url": "https://manychat.com/pricing",
      "date_checked": "2026-10-15",
      "verified": true,
      "notes": "Precios mostrados son anuales; el precio final depende del país de facturación y no incluye impuestos. Tarifas de Meta aparte.",
      "plans": [
        {
          "name": "Free",
          "price": 0,
          "currency": "USD",
          "billing": "—",
          "includes": "25 contactos activos",
          "meta_fees_included": false
        },
        {
          "name": "Essential",
          "price": 14,
          "currency": "USD",
          "billing": "/mes facturado anual (USD 168/año)",
          "includes": "250 contactos activos, hasta 2 canales",
          "meta_fees_included": false
        },
        {
          "name": "Pro",
          "price": 29,
          "currency": "USD",
          "billing": "/mes facturado anual (USD 348/año)",
          "includes": "2.500 contactos activos, Manychat AI, hasta 3 canales",
          "meta_fees_included": false
        },
        {
          "name": "Business",
          "price": 69,
          "currency": "USD",
          "billing": "/mes facturado anual (USD 828/año)",
          "includes": "7.500 contactos activos, todos los canales, soporte prioritario",
          "meta_fees_included": false
        },
        {
          "name": "Advanced",
          "price": 139,
          "currency": "USD",
          "billing": "/mes facturado anual (USD 1.668/año)",
          "includes": "25.000 contactos activos",
          "meta_fees_included": false
        }
      ]
    },
    {
      "id": "wati",
      "name": "Wati",
      "type": "Plataforma (autoservicio)",
      "origin": "Singapur/India",
      "official_api": true,
      "source_url": "https://www.wati.io/pricing/",
      "date_checked": "2026-10-15",
      "verified": false,
      "notes": "NO VERIFICADO: la página carga el precio con JavaScript y no se pudo leer. Botiffy cita 'desde ~USD 49/mes (anual)' (ago-2026), sin confirmar.",
      "plans": [
        {
          "name": "Growth",
          "price": null,
          "currency": "USD",
          "billing": "—",
          "includes": "1 canal, 3 usuarios, 15k difusiones/mes, 1.000 disparadores de automatización",
          "meta_fees_included": false
        },
        {
          "name": "Pro",
          "price": null,
          "currency": "USD",
          "billing": "—",
          "includes": "5 usuarios (+USD 24/usuario), difusiones ilimitadas, 2.000 disparadores",
          "meta_fees_included": false
        },
        {
          "name": "Business",
          "price": null,
          "currency": "USD",
          "billing": "—",
          "includes": "5 usuarios (+USD 69/usuario), varios números, CSM dedicado",
          "meta_fees_included": false
        }
      ]
    },
    {
      "id": "tidio",
      "name": "Tidio (Lyro)",
      "type": "Plataforma (autoservicio)",
      "origin": "Polonia/EE. UU.",
      "official_api": true,
      "source_url": "https://www.tidio.com/pricing/",
      "date_checked": "2026-10-15",
      "verified": true,
      "notes": "Orientado a chat web; WhatsApp es un canal más. Precios mostrados con facturación anual.",
      "plans": [
        {
          "name": "Starter",
          "price": 24.17,
          "currency": "USD",
          "billing": "/mes (oferta anual '2 meses gratis')",
          "includes": "100 conversaciones facturables, analítica básica, chat en vivo",
          "meta_fees_included": false
        },
        {
          "name": "Growth",
          "price": 49.17,
          "currency": "USD",
          "billing": "/mes desde (anual)",
          "includes": "Desde 250 conversaciones facturables",
          "meta_fees_included": false
        },
        {
          "name": "Lyro AI Agent (add-on)",
          "price": 32.5,
          "currency": "USD",
          "billing": "desde, /mes",
          "includes": "Agente IA con base de conocimiento, traspaso a humano",
          "meta_fees_included": false
        }
      ]
    },
    {
      "id": "respondio",
      "name": "respond.io",
      "type": "Plataforma (autoservicio)",
      "origin": "Malasia",
      "official_api": true,
      "source_url": "https://respond.io/pricing",
      "date_checked": "2026-10-15",
      "verified": true,
      "notes": "Tarifas de WhatsApp no incluidas.",
      "plans": [
        {
          "name": "Starter",
          "price": 99,
          "currency": "USD",
          "billing": "mensual (USD 79/mes anual)",
          "includes": "5 usuarios, bandejas de equipo, AI Assist",
          "meta_fees_included": false
        },
        {
          "name": "Growth",
          "price": 199,
          "currency": "USD",
          "billing": "mensual (USD 159/mes anual)",
          "includes": "10 usuarios, difusiones, workflows, agentes de IA, 1.000 contactos activos",
          "meta_fees_included": false
        },
        {
          "name": "Advanced",
          "price": 349,
          "currency": "USD",
          "billing": "mensual (USD 279/mes anual)",
          "includes": "10 usuarios, webhooks, SSO, varios workspaces",
          "meta_fees_included": false
        }
      ]
    },
    {
      "id": "kommo",
      "name": "Kommo",
      "type": "CRM con WhatsApp",
      "origin": "EE. UU.",
      "official_api": true,
      "source_url": "https://www.kommo.com/pricing/",
      "date_checked": "2026-10-15",
      "verified": true,
      "notes": "No permite pago mensual; factura solo en USD. La página muestra cifras de créditos IA inconsistentes entre secciones.",
      "plans": [
        {
          "name": "Base",
          "price": 25,
          "currency": "USD",
          "billing": "por usuario/mes, mínimo 6 meses",
          "includes": "1 número de WhatsApp (+1 por usuario), 750 créditos IA/usuario",
          "meta_fees_included": false
        },
        {
          "name": "Advanced",
          "price": 35,
          "currency": "USD",
          "billing": "por usuario/mes, mínimo 6 meses",
          "includes": "3 números WhatsApp, 1.250 créditos IA/usuario",
          "meta_fees_included": false
        },
        {
          "name": "Pro",
          "price": 45,
          "currency": "USD",
          "billing": "por usuario/mes, mínimo 6 meses",
          "includes": "Números ilimitados, 2.250 créditos IA/usuario",
          "meta_fees_included": false
        }
      ]
    },
    {
      "id": "callbell",
      "name": "Callbell",
      "type": "Plataforma (autoservicio)",
      "origin": "Italia/LatAm",
      "official_api": true,
      "source_url": "https://www.callbell.eu/es/precios/",
      "date_checked": "2026-10-15",
      "verified": true,
      "notes": "Difusión: USD 0,02 por contacto alcanzado.",
      "plans": [
        {
          "name": "Chat Multiagente",
          "price": 15,
          "currency": "USD",
          "billing": "por agente/mes (mínimo 3 meses)",
          "includes": "Gestión de chat, Messenger; WhatsApp desde USD 22/mes en créditos consumibles",
          "meta_fees_included": false
        },
        {
          "name": "Chat Multiagente Plus",
          "price": 20,
          "currency": "USD",
          "billing": "por agente/mes",
          "includes": "Soporte dedicado, API e integraciones",
          "meta_fees_included": false
        },
        {
          "name": "Advanced Bot Builder (add-on)",
          "price": 65.55,
          "currency": "USD",
          "billing": "/mes",
          "includes": "Constructor de bots avanzado",
          "meta_fees_included": false
        }
      ]
    },
    {
      "id": "leadsales",
      "name": "Leadsales",
      "type": "CRM con WhatsApp",
      "origin": "México",
      "official_api": true,
      "source_url": "https://leadsales.io/precios/",
      "date_checked": "2026-10-15",
      "verified": true,
      "notes": "Agente IA (Lead Agent) desde USD 87/mes tras el primer mes en Profesional.",
      "plans": [
        {
          "name": "Básico",
          "price": 97,
          "currency": "USD",
          "billing": "mensual",
          "includes": "Sin WhatsApp API ni campañas; 3 usuarios",
          "meta_fees_included": false
        },
        {
          "name": "Profesional",
          "price": 133,
          "currency": "USD",
          "billing": "mensual",
          "includes": "API oficial, campañas, 4 usuarios, USD 10/mes de saldo para mensajes",
          "meta_fees_included": false
        },
        {
          "name": "Avanzado",
          "price": 247,
          "currency": "USD",
          "billing": "mensual",
          "includes": "API oficial, 5 usuarios, Lead Agent IA incluido, USD 20/mes de saldo",
          "meta_fees_included": false
        }
      ]
    },
    {
      "id": "chatfuel",
      "name": "Chatfuel",
      "type": "Plataforma (autoservicio)",
      "origin": "EE. UU.",
      "official_api": true,
      "source_url": "https://chatfuel.com/pricing",
      "date_checked": "2026-10-15",
      "verified": true,
      "notes": "La página también menciona 'USD 1.080/año' sin aclarar el plan; verificar.",
      "plans": [
        {
          "name": "Business",
          "price": 18,
          "currency": "USD",
          "billing": "/mes facturado anual (USD 216/año)",
          "includes": "Bot IA para WhatsApp/IG/FB, USD 100 en créditos IA/mes (según la página)",
          "meta_fees_included": false
        }
      ]
    },
    {
      "id": "gupshup",
      "name": "Gupshup (self-serve)",
      "type": "API / BSP",
      "origin": "India/EE. UU.",
      "official_api": true,
      "source_url": "https://www.gupshup.io/pricing",
      "date_checked": "2026-10-15",
      "verified": true,
      "notes": "Para equipos técnicos: es infraestructura, no un bot listo.",
      "plans": [
        {
          "name": "Pago por mensaje",
          "price": 0.001,
          "currency": "USD",
          "billing": "por mensaje enviado o recibido",
          "includes": "Fee de Gupshup sobre la tarifa de Meta; sin mensualidad",
          "meta_fees_included": false
        }
      ]
    },
    {
      "id": "treble",
      "name": "Treble.ai",
      "type": "Plataforma",
      "origin": "Colombia",
      "official_api": true,
      "source_url": "https://www.treble.ai/pricing",
      "date_checked": "2026-10-15",
      "verified": false,
      "notes": "NO VERIFICADO: la página de precios no mostró contenido legible.",
      "plans": []
    }
  ]
}